An Aspiring Brand & Media Marketer, and Coordinator
Resume
Professional Summary
Graduate from the University of Oklahoma with a degree in public relations & a minor in entrepreneurship. I can bring a customer-centric and enthusiastic approach to digital, social & experiential campaigns.
Marketing and client relations professional with expertise in fostering a strong marketing culture and managing CRM platforms like Salesforce and Cosential. Experienced in planning and coordinating events for 200+ attendees, I excel in project-specific marketing deliverables using Adobe Creative Cloud software, client onboarding, and event management. I manage social media, create marketing materials, and spearheaded the launch of a company website. Skilled in organizing internal and external events, including trade shows and client trips, I continuously drive innovation and thrive on building relationships while delivering impactful solutions.
My goal is to help businesses develop effective marketing strategies that boost brand awareness, enhance customer engagement, and drive web traffic and conversions.
Skills
Marketing Strategy & Campaigns Adobe Creative Cloud Programs Microsoft Office Suite CRM Platforms: Salesforce & Cosential Presentation Design & Delivery Branding Client-Oriented Personality Client Relations & Trip Coordination Event Coordination Fundraising Creative Initiatives Content Strategy Social Media
Work Experience
October 2024 - Present
Marketing Manager – Ridgemont Commercial Construction
High Level Key Responsibilities:
- Fostering marketing within Ridgemont's culture
- Oversee the work of the Marketing Specialist, guiding priorities and ensuring timely, brand-aligned
execution of marketing deliverables.
- Develop/implement and manage a Client Relationship Management (CRM) software program
(Salesforce and Cosential)
- Coordination, production and team prep regarding Project Specific Marketing Deliverables:
- Draft & Design RFQs/RFQs/Interview presentations using Adobe Creative Cloud programs
such as InDesign & Illustrator
- Ordering & designing of branded new hire and client swag
- Coordinated the launch of a new website and updated the portfolio monthly
- Interview each new hire during the onboarding process to determine their story and develop an
announcement to the company, discuss and develop their resume; take their headshots; insert
them into any marketing employee software
- Research marketing ideas for Monday morning Marketing meeting
Internal and External Events:
- Design invitations and keep up with RSVPs for Christmas party, internal events such as cook-outs,
etc.
- Attend conferences, job fairs and events as necessary
- Trade show booth maintenance/set-up
- Sign up for career fairs, booth maintenance/set-up
- Golf tournament sponsorship tent set-up 5K tent set-up
- Attend ground-breakings, topping outs, ribbon cuttings, client events, take pictures when possible
- Assist in setting up client trips
Internal and External Communications / Electronic and Printed Marketing Materials:
- Create the Ridgemont quarterly newsletter
- In-office marketing through new hire announcements, birthday slide for the office televisions, etc.
- Coordinate completed project photography with Gary Logan Photography (meet photographer on
site to art direct when possible)
- Order printed materials such as jobsite signage; create custom signage when necessary design
graphics for various events and announcements
- Run social media accounts: LinkedIn, Facebook, and Instagram
July 2024 - November 2024
Marketing Specialist – Ridgemont Commercial Construction
- Promotion
September 2022 - July 2024
Marketing Assistant – Ridgemont Commercial Construction
High Level Key Responsibilities:
- Help the effort of fostering marketing within the culture
- Develop/implement and manage a Client Relationship Management (CRM) software program
(Salesforce and Cosential)
- Coordination, production and team prep regarding Project Specific Marketing Deliverables:
- Draft RFQs/RFQs/Interview presentations and double check grammar and format
- Ordering of branded new hire and client swag
- Helped coordinate the launch of a new website and updated the portfolio monthly
- Interview each new hire during the onboarding process to determine their story and develop an
announcement to the company, discuss and develop their resume; take their headshots; insert
them into any marketing employee software
- Research marketing ideas for Monday morning Marketing meeting, present to Marketing Manager
ahead of meeting for decision of which ideas to pitch to leadership
Internal and External Events:
- Design invitations and keep up with RSVPs for Christmas party, internal events such as cook-outs,
etc.
- Attend conferences, job fairs and events as necessary
- Trade show booth maintenance/set-up
- Sign up for career fairs, booth maintenance/set-up
- Golf tournament sponsorship tent set-up 5K tent set-up
- Attend ground-breakings, topping outs, ribbon cuttings, client events, take pictures when possible
- Assist in setting up client trips
Internal and External Communications / Electronic and Printed Marketing Materials:
- Create the Ridgemont quarterly newsletter
- In-office marketing through new hire announcements, birthday slide for the office televisions, etc.
- Coordinate completed project photography with Gary Logan Photography (meet photographer on
site to art direct when possible)
- Order printed materials such as jobsite signage; create custom signage when necessary design
graphics for various events and announcements
- Run social media accounts: LinkedIn, Facebook, and Instagram
June 2022 - September 2022
Executive Project Manager – Wheelhouse Innovations
- Developed a comprehensive marketing and social media style guide for a hospitality group
in DFW
- Designed and directed a trade booth for TPSA
- Collaborated with clients to understand their marketing positioning for events and
promotional marketing
- Onboarded new clients with account managers
- Reached out to prospective clients/leads
June 2019 - December 2021
Marketing Internship – Wheelhouse Innovations
- Investigated research on consumer preferences and current trends
- Conducted market research and competitive analysis for client brands
- Brainstormed innovative marketing strategies
- Assisted in the direction of digital campaigns
- Traveled and helped coordinate experiential marketing activations
- Created and budgeted influencer kits for promoting our clients on social media platforms
- Helped launch an International video platform called Beacon
- Assisted with preparation for various branding events, including packaging of goods and
decor coordination
October 2021 - November 2021
Remote Social Media Contract Work – Ridgemont Commercial Construction
- Supplemented Ridgemont’s social media platforms with related and engaging content for their targeted audiences
April 2020 - December 2020
Social Media Director – Pi Beta Phi OK Alpha
- Created marketing graphics, PR videos, and photographs to promote the brand
- Developed and scheduled captivating posts for the Instagram
- Assisted in developing a new and more concise social media presence
January 2020 - April 2020
Apparel Manager – Pi Beta Phi OK Alpha
- Aided in the design of PR apparel
- Coordinated with apparel designers to achieve the design the Chapter was wanting
January 2019 - April 2020
Photography/Videography Chair – Pi Beta Phi OK Alpha
- Captured photographs & video during events held by Pi Beta Phi OK Alpha
- Worked closely with the social media chair, before taking over the position earlier in 2020
May 2018 - August 2018
Retail Sales Associate – Runway Seven
- Consulted with customers and met their needs
- Maintained a clean and organized appearance
- Managed records of daily inventory
- Developed customer service skills
May 2017 - May 2017
Receptionist Intern – Ridgemont Commercial Construction
- Greeted visitors and accepted packages
- Handled and directed incoming calls
- Used word processing and data entry software