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Resume

Professional Summary

Extensive knowledge of social media platforms, including experience in the development and management of social media strategies and campaigns for global organizations and spirit brands. I want to assist businesses in developing effective social strategies that raise brand awareness, promote customer engagement, and ultimately drive web traffic and conversions.

 

Graduate with a degree in public relations and a minor in entrepreneurship, I can bring a customer-centric and enthusiastic approach to digital and social marketing campaigns. 

Skills

Content Strategy  Marketing Campaigns     InDesign   Illustrator    Branding  Social Media    Events Coordination   Fundraising   Creative Initiatives 

Microsoft Powerpoint    Illustrations    Videography 

Work Experience

July 2024 - Present

Marketing Specialist – Ridgemont Commercial Construction

- Promotion

September 2022 - July 2024

Marketing Assistant – Ridgemont Commercial Construction

High Level Key Responsibilities:

- Help the effort of fostering marketing within the culture

- Develop / implement and manage a Client Relationship Management (CRM) software program (Salesforce and Cosential)
- Coordination, production and team prep regarding Project Specific Marketing Deliverables:
        - Draft RFQs / RFQs / Interview presentations and double check grammar and format
- Ordering of branded new hire and client swag
- Helped coordinate the launch of a new website and updated the portfolio monthly
- Interview each new hire during the onboarding process to determine their story and develop an announcement to the company, discuss and develop their resume; take their headshots; insert them into any marketing employee software
- Research marketing ideas for Monday morning Marketing meeting, present to Marketing Manager ahead of meeting for decision of which ideas to pitch to leadership

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Internal and External Events:
- Design invitations and keep up with RSVPs for Christmas party, internal events such as cook-outs, etc.
- Attend conferences, job fairs and events as necessary
- Trade show booth maintenance/set-up
- Sign up for career fairs, booth maintenance/set-up
- Golf tournament sponsorship tent set-up 5K tent set-up
- Attend ground-breakings, topping outs, ribbon cuttings, client events, take pictures when possible
- Assist in setting up client trips

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Internal and External Communications / Electronic and Printed Marketing Materials:
- Create the Ridgemont quarterly newsletter
- In-office marketing through new hire announcements, birthday slide for the office televisions, etc.
- Coordinate completed project photography with Gary Logan Photography (meet photographer on site to art direct when possible)
- Order printed materials such as jobsite signage; create custom signage when necessary Design graphics for various events and announcements
- Run social media accounts: LinkedIn, Facebook, and Instagram

June 2022 - September 2022

Executive Project Manager – Wheelhouse Innovations

- Developed a comprehensive marketing and social media style guide for a hospitality group in DFW

- Designed and directed a trade booth for TPSA

- Collaborated with clients to understand their marketing positioning for events and promotional marketing

- Onboarded new clients with account managers

- Reached out to prospective clients/leads

June 2019 - December 2021

Marketing Internship – Wheelhouse Innovations

- Investigated research on consumer preferences and current trends

- Conducted market research and competitive analysis for client brands

- Brainstormed innovative marketing strategies

- Assisted in the direction of digital campaigns

- Traveled and helped coordinate experiential marketing activations

- Created and budgeted influencer kits for promoting our clients on social media platforms

- Helped launch an International video platform called Beacon

- Assisted with preparation for various branding events, including packaging of goods and decor coordination

October 2021 - November 2021

Remote Social Media Contract Work – Ridgemont Commercial Construction

Supplemented Ridgemont’s social media platforms with related and engaging content for their targeted audiences

April 2020 - December 2020

Social Media Director – Pi Beta Phi OK Alpha

- Created marketing graphics, PR videos, and photographs to promote the brand

- Developed and scheduled captivating posts for the Instagram

- Assisted in developing a new and more concise social media presence

January 2020 - April 2020

Apparel Manager – Pi Beta Phi OK Alpha

- Aided in the design of PR apparel
- Coordinated with apparel designers to achieve the design the Chapter was wanting

January 2019 - April 2020

Photography/Videography Chair – Pi Beta Phi OK Alpha

- Captured photographs & video during events held by Pi Beta Phi OK Alpha
- Worked closely with the social media chair, before taking over the position earlier in 2020

May 2018 - August 2018

Retail Sales Associate – Runway Seven 

- Consulted with customers and met their needs
- Maintained a clean and organized appearance
- Managed records of daily inventory
- Developed customer service skills

May 2017 - May 2017

Receptionist Intern – Ridgemont Commercial Construction

- Greeted visitors and accepted packages

- Handled and directed incoming calls

- Used word processing and data entry software

April 2017 - October 2017

Retail Sales Associate – Jacks Outfitters 

- Maintained constant presence on the floor

- Approached customers, initiated conversation, and met their needs

- Processed customer payments by cash or credit card

- Managed records of daily inventory

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