The first impression is vital in many aspects of life. Meeting your significant other's parents for the first time, interviewing for a job, meeting new friends, or simply just meeting a stranger along the way.
A business card, letterhead/envelope, or others, brochures, ads, and more, can be the spark that attracts potential new clients. When I create collateral material I want the pieces to look aesthetically pleasing, and fresh.
When I say fresh, I'm implying that they are cohesive and have a pleasant appearance. In today's world, things need to be trendy and fresh.
So when creating material for your brand/company look at the logo and think
"How can I place this logo on an envelope, make it look unique, and give an idea of what my brand is about?"
This may sound corny but it will get the wheels in your head-turning.
That's what I did when I created my designs for Ridgemont. I wanted to incorporate New York's skyline because this city is known for its infrastructure. It represents Ridgemont's field of work.
Important things to remember about collateral material is:
-- the balance between negative space and the elements incorporated.
-- the contrast between colors
-- the symbolic meanings of colors
-- keeping it memorable, yet not overbearing
Don't forget to use the free resources that the internet gives us. If you don't know how to use InDesign or Photoshop check out Canva.com. This site gives you hundreds of trendy templates you can use for your brand and more!
Here I have attached the front/back of the business card, and letterhead, and envelope.
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